Privacy Policy

Effective on: June 01, 2013

Avedity, Inc. (“Avedity”) knows that you care how information about you is used and shared. This notice describes Avedity’s privacy policy for (the “Site”) including all online services and functions.


You must register on this Site in order to use certain of the Site’s online services and functions, such as our blogs. If you just want to browse the Site, registration is optional.

During registration, you will be required to provide contact information, consisting of an email address, username and password.

You can select any username you want, except that your username cannot be an impersonation, the same or confusingly similar to a famous trademark, or be a term that is offensive in any way. You may, but are not obligated to, use your own name. If you do use your own name, you consent to it being passed to others by use of the functions of the Site. Avedity reserves the right to reject or remove any username that does not meet applicable standards.


A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. use cookies on the Site. uses both “session ID cookies” and “persistent cookies.” uses session cookies to make it easier for you to navigate the Site. A session ID cookie expires when you close your browser. The persistent cookie enables to track and target the interests of users to enhance the experience on the Site.

Your web browser allows you to control and limit cookies on your computer. If you reject cookies, you may still use the Site, but your ability to use some areas or functions of the Site may be limited.

Some of Avedity’s business partners (such as advertisers) use cookies on the Site. Avedity has no access to or control over these cookies. This privacy policy covers the use of cookies by only and does not cover the use of cookies by any advertisers.

Email from Avedity for Newsletters and Announcements

Avedity may use your first name, last name and email address to provide you with email newsletters and announcements. In addition, this information may be used to contact you about other product and service offers from Avedity. You will not receive this kind of communications unless you register for our free newsletter and go through double opt-in subscription process. Avedity also offers you the option to unsubscribe by opting-out using unsubscribe link in sent emails.

Announcements by Email

Avedity may also use your last name, first name and email address to provide you with significant announcements about Site functions or services that you are registered to use, about this Site, about any user account you may create, about fulfillment of a specific transaction you have requested, or about other significant developments that may affect your use of the Site.

Additional Information for Specific Purposes

The Site may request additional information from you on product order forms or other online transaction forms.

Such forms may require you to provide contact information (such as name and mailing or shipping address) and payment information (such as credit card number and credit card expiration date). Information that you provide in this way may be used for billing and accounting purposes, for recording products and services that you have licensed, bought or downloaded, and to fill your orders.

Avedity may use this contact information to communicate about orders, products, services, or fees or charges. Avedity may use an outside shipping company to ship orders and uses a credit card processing company to process payments for goods and services. These companies have access to user information in order to perform their functions.

Avedity may partner with other third parties to provide specific goods or services. When you sign up for such goods or services, Avedity will share names or other contact information that is necessary for the third party to provide these goods or services. Avedity does not authorize third party providers to use personally identifiable information except for the purpose related to these goods or services.

Communications with Others

The Site may allow you to contribute to one or more blogs or communicate by means of online functions.

Nothing requires you to disclose your identity to others. If you choose to disclose your identity to third parties using any Site function or service, you do so at your own risk. Avedity is not responsible for the privacy or security of any information, personal or otherwise that you may choose to communicate or exchange using the functionality of the Site.

Each item of information or any materials you contribute for such purposes is your “Public Content.” Public Content must be content and information that you have a right to disclose and transfer and must not violate any other person’s privacy or intellectual property rights.

Feedback to Avedity has feedback functionality on the Site that allows you to submit comments, suggestions, or bugs found. Avedity may collect your name or username and email address in order to follow up with you or thank you for a suggestion.

Anonymous Data

Avedity may track the Site to analyze trends, administer the Site, track your actions and use of the Site, record transactions, and gather demographic information for aggregate use. Such analysis is not linked to personally identifiable information.

Avedity may share aggregated demographic and usage information with its partners and advertisers. This aggregated information is not linked to any personal information that can identify any individual person.


This Site may contain links to other sites. Avedity is not responsible for the privacy practices of such other sites. Avedity encourages users to be aware when they leave the Site and to read the privacy statements of sites that collect personally identifiable information. This privacy policy applies only to information collected on this Site.

Correction/Updating of Personal Information

If you provide personally identifiable information changes (such as an email address or zip code), Avedity will endeavor to provide a way to correct, update or remove your personal data. This can usually be done by contacting as at

Protection of Minors

Persons under the age of 18 are not permitted to register on this Site or use any functionality for which registration is required.

Business or Asset Transfer or Sale

Avedity may be sold, might sell or buy businesses or assets of businesses, or Avedity might merge with another business. In such transactions, customer information generally is one of the transferred business assets. Also, in the event that Avedity, a line of business of Avedity, or substantially all the assets of Avedity are transferred, customer information may well be one of the transferred assets. Avedity will make reasonable effort to provide notice on the Site and to notify you via email to the most recent email address that you have provided to Avedity of any such change in ownership or control of your personal information.

Release of Information for Legal Reasons

Avedity may release information concerning your use of (including, but not limited to, posted Public Content, registration information, and network records) when it believes in good faith that such release is appropriate to comply with the law (for example, pursuant to a statutory demand, subpoena, warrant or court order), to protect against fraudulent, abusive or unlawful use of the, to protect Avedity’s rights or property, enforce any contract between you and Avedity, or if Avedity reasonably believes that a situation involving danger of death or injury to any person requires disclosure.

Limited Use

Avedity does not intend to sell, share, or rent information obtained on this Site other than as discussed in this privacy policy.

Changes in This Privacy Policy

If Avedity decides to change its privacy policy, Avedity will post those changes on Site so users can remain aware of what information Avedity collects, how Avedity uses it, and under what circumstances, if any, Avedity discloses it.

Your California Privacy Rights

Residents of the State of California, under the California Civil Code, have the right to request from companies conducting business in California a list of all third parties to which the Company has disclosed personal information during the preceding year for direct marketing purposes and a disclosure of the shared information. Alternatively, the law provides that if the company has a privacy policy that provides you with an “opt-out” choice for use of your personal information by third parties for marketing purposes, the Company may instead provide you with information on how to exercise your disclosure choice options.

Site qualifies for the alternative option. Its privacy policy provides you with information on how you may opt-out from the use of your personal information by third parties for direct marketing purposes. Therefore, we are not required to maintain or disclose a list of the third parties that received your personal information during the preceding year for marketing purposes. If you are a California resident and request information about how to exercise your third party disclosure choices, send a request to the following email address: